The Power of Custom Development in HubSpot

In today's business world, digital marketing has become an indispensable part of a company’s growth strategy. Marketers and businesses globally rely on HubSpot for its all-in-one marketing platform that includes features like email marketing, social media management, lead generation forms, and CRM. However, sometimes HubSpot's inbuilt features may not meet all your marketing needs. That’s where HubSpot custom app development comes into the picture.

By using HubSpot custom app development, you can create custom solutions tailored to your unique marketing needs. In this blog post, we'll explore the power of custom development in HubSpot and how it can help you take your marketing game to the next level.

What Is HubSpot Custom App Development?

HubSpot custom app development is the process of creating custom apps to work within the HubSpot marketing platform to augment your marketing efforts. HubSpot has an open-source Management Interface that developers can use to create custom apps within HubSpot. Custom apps allow marketers to enhance their HubSpot tools and create powerful workflows that improve the customer experience. 

Why is HubSpot Custom App Development Important?

Custom app development in HubSpot offers a myriad of benefits to marketers, the most significant of which is creating a personalised user experience for your team or clients. It provides a competitive edge by creating a differentiated user experience with tailored workflows, custom reports, and dashboards. Custom app development also allows marketers to bridge gaps in their tech stack and establish seamless data flow throughout their business processes. Furthermore, HubSpot offers free integration platform tools like Webhooks, APIs, and custom objects that enable you to build custom solutions tailored to your business needs without breaking the bank.

There are many benefits to custom app development in HubSpot, including:

1. Personalisation

Personalisation is the name of the game in modern-day marketing. With custom development in HubSpot, you can create bespoke solutions that cater to your customers' unique preferences and needs. For instance, you can use custom modules to create personalised landing pages for different visitor segments, personalised email templates and workflows, or customised reports that show the metrics that matter to your business. Customisation in HubSpot allows you to deliver a more engaging, personalised experience to your customers, which translates to better engagement and ROI.

2. Integration

HubSpot can integrate with hundreds of different software solutions, from CRMs to marketing automation tools and beyond. Still, sometimes you need a custom integration to get the most out of your tech stack. By using HubSpot's APIs, you can build your own integrations to connect all the tools your team uses. For example, you could build a custom integration that pulls data from your enterprise resource planning (ERP) system into HubSpot, allowing you to see customer orders, shipping information, and more without leaving HubSpot. Custom integration in HubSpot streamlines your workflow and ensures that you have all the insights you need at your fingertips, reducing errors and enhancing productivity.

3. Custom Reporting

HubSpot has an array of built-in reporting tools that let you track your marketing and sales metrics. However, these reports might not provide all the insights you need to make data-driven decisions. By leveraging custom reporting in HubSpot, you can track and analyse the metrics that matter most to your business. For instance, you could build custom reports that show how much revenue your website generates, your customer churn rate, or the success of a particular campaign. Custom reporting in HubSpot allows you to customise the visuals, metrics, and insights you need to track your goals accurately.

4. Custom Workflows

HubSpot's workflows allow you to automate a broad range of tasks, from email marketing to lead scoring to CRM updates. However, sometimes you need workflows that are specific to your business needs. With custom workflows, you can create bespoke automation that handles your unique use cases. For example, you could build a custom workflow that triggers when a customer abandons their cart on your e-commerce site, sending them an email reminder with products they left behind. Custom workflows in HubSpot allow you to automate your processes and create a seamless experience for your customers, giving your team more time to focus on high-value tasks.

A Detailed Stepwise Guide to Custom App Development in HubSpot:

Step 1: Identify Your Requirements

Identify the problem(s) within your current marketing processes that require a custom app. Consider the data or processes that you are currently managing through other tools or manual workflows that you could bring into your HubSpot portal.

Step 2: Hire a Developer

Hire an experienced developer with experience in creating custom apps with HubSpot. Developers will need access to the HubSpot App developer platform.

Step 3: Develop Your Custom App

Develop and test your custom app with your developer using the HubSpot developer platform. To publish your custom app and make it accessible within HubSpot, your developer must submit it for a review. Upon completion of the review process, your app will be published.

Step 4: Manage Your App and Measure Results

Once your custom app is up and running, it's essential to continually manage and analyse its performance. Use the data and metrics obtained from the app to make any necessary improvements to optimise its functionality continually.

Conclusion

In today's digital landscape, creating a personalised and differentiated user experience is essential for the success of your business. Custom development in HubSpot offers marketers the much-needed flexibility and agility to create tailor-made solutions that elevate user experiences. With HubSpot's free integration platform tools and the ability to build custom solutions without coding, custom app development becomes accessible to all marketers. So if you’re a marketer looking to level up your HubSpot skillset, consider the power of custom development in HubSpot, and start building custom apps today!