AI Tools and Features of HubSpot that can boost your Marketing & Content Strategy

Artificial intelligence (AI) has come a long way in recent years, and the marketing world is no exception. Today, many marketing tools utilise AI to help businesses gain a competitive edge in their respective fields. One such tool is HubSpot, a popular all-in-one marketing platform used by businesses of all sizes. In this blog post, we'll discuss the latest tools of HubSpot and how they can enhance your marketing strategy.

HubSpot recently announced the exciting launch of two powerful tools:-

• AI Assistant 
• ChatSpot.ai

These innovative tools leverage artificial intelligence (AI) technology to empower HubSpot's customers, allowing them to save time and forge stronger connections with their audiences.

With this introduction, HubSpot builds upon its previous investments in AI, such as conversation intelligence, data quality tooling, predictive AI, and content optimisation. By harnessing industry-leading AI systems from OpenAI, content assistant and ChatSpot.ai deliver remarkable efficiencies for marketing, sales, and customer service professionals.

HubSpot Tools & Features

AI Assistant: Making its debut in private beta, AI assistant revolutionises the way marketing and sales teams generate compelling content. It offers a plethora of possibilities, such as suggesting relevant blog titles and developing complete blog post outlines in a matter of minutes or even seconds. Additionally, it streamlines content creation for blog posts, landing pages, website content, sales and marketing emails, and knowledge-based articles. Consolidating content marketing workflows into one convenient platform it heralds significant time and energy savings for teams.

AI Agents: Elevate your customer service with our AI-enhanced tools. Designed to automate and respond to customer inquiries across live chat and email, our AI Agents provide SMBs with a seamless customer support experience. Stay tuned for the launch of our first AI Agents in early 2024.

AI Insights: Unlock better analysis and recommendations with our predictive AI features. Our AI-powered forecasting capabilities provide valuable insights to enhance decision-making.

ChatSpot.ai: Unveiling its public alpha version, ChatSpot.ai brings convenience and efficiency to HubSpot customers through a natural language chat-based user experience. This tool facilitates various tasks, including adding contacts and companies to the HubSpot CRM, creating custom reports related to marketing, sales, and customer service, and drafting professional and personalised sales emails. Since its launch in March 2023, ChatSpot has garnered 80,000 total users and facilitated the creation of 20,000 prompts.

Predictive Lead Scoring: One of the latest AI tools of HubSpot is predictive lead scoring, which helps businesses identify their most qualified leads based on behaviour, activities, and other data points. With predictive lead scoring, businesses can prioritise their sales efforts towards leads that are most likely to convert, increasing efficiency and profitability. Plus, it helps businesses understand their audience and how they behave, allowing them to tailor messaging and campaigns accordingly.

Smart Content: Another useful feature from HubSpot is smart content, which customises website experiences for different visitors based on their previous actions and interests. By personalising content, businesses can increase engagement and conversions. For instance, a returning visitor or customer might see different messaging or promotions compared to a first-time visitor. This strategy can increase lead generation, improve customer satisfaction and retention, and ultimately boost revenue.

Marketing Automation

One of the most innovative AI tools of HubSpot is marketing automation. Marketing automation uses AI algorithms to personalise every interaction between business and lead, generating customised messages depending on where the lead is in their buying journey. This tool reduces time spent chasing leads and increases the conversion rate as the content shared with the lead via automation is more beneficial and relevant.

HubSpot has also introduced AI-powered attribution reporting, making it easier for marketers to analyse the performance of their various inbound marketing campaigns. The tool tracks customer interactions and sales conversions, enabling marketers to identify which of their campaigns are working most efficiently. The tool also leverages probabilistic matching algorithms to provide accurate attribution reporting and seamlessly integrates with HubSpot's other marketing automation products, like Adjourning, Ads, and Email.

Conclusion

HubSpot's latest AI tools are changing the game for marketers worldwide by offering more personalised experiences to customers, more efficient conversational marketing interaction, and better data analysis. Businesses can now improve their bottom line by automating mundane tasks, gathering insights, and optimising marketing campaigns. So, whether it's chatbots, smart content, or reporting dashboards, HubSpot's AI tools provide the perfect tools to make the most of your marketing campaigns. Overall, the latest AI tools from HubSpot are essential for businesses to automate most of their marketing tasks, allowing their team to focus on strategic initiatives and improve customer experience.