HubSpot is more than just a CRM—it’s a powerhouse for marketing, sales, and customer service. But what makes it truly versatile is its App Marketplace, where businesses can integrate third-party tools to enhance their workflows. Instead of juggling multiple platforms, companies can bring everything under one roof, ensuring seamless data flow, better automation, and improved team collaboration.
From syncing emails and calendars to automating sales pipelines, the right integrations can supercharge productivity. Whether you need to connect Gmail, Slack, LinkedIn Ads, or a custom-built app, HubSpot’s marketplace offers solutions tailored to different business needs.
Understanding HubSpot’s App Marketplace
HubSpot’s App Marketplace is a central hub where businesses can find and integrate apps that enhance their HubSpot experience. Whether it’s CRM, automation, analytics, social media, advertising, or customer service tools, the marketplace offers a wide range of applications to support different business functions.
Key Features of the App Marketplace:
- Wide Range of Categories: Apps for marketing automation, sales enablement, reporting, customer service, and more.
- Easy Search and Filtering: Users can find apps by category, business need, or specific software integration.
- Seamless Installation: With just a few clicks, businesses can integrate tools directly into HubSpot.
- Verified Integrations: Many apps are officially reviewed by HubSpot to ensure security and reliability.
By integrating these tools, businesses can streamline processes, improve efficiency, and enhance customer interactions, all within HubSpot’s ecosystem.
Types of HubSpot App Integrations
HubSpot offers different types of app integrations, each designed to enhance productivity and streamline business processes. Whether you need to sync external platforms, automate tasks, or access custom tools directly within HubSpot, there’s an integration for every use case. Here’s a closer look at the different types of app integrations available:
1. External Apps – Connecting Third-Party Tools to HubSpot
External apps operate independently but sync data between HubSpot and other platforms. These integrations help businesses avoid manual data entry, ensuring information flows smoothly between systems.
Common examples of external app integrations:
- Gmail & Outlook: Sync email conversations, track email activity, and log communication data within HubSpot.
- Google Calendar & Outlook Calendar: Connect HubSpot with calendars to schedule and manage meetings directly from the CRM.
- Slack: Receive HubSpot notifications in Slack, create tasks from messages, and improve internal team communication.
- LinkedIn Ads & Meta Ads: Track ad performance, measure ROI, and sync leads from social media advertising campaigns directly into HubSpot.
By integrating external apps, businesses can reduce manual work and centralise their marketing, sales, and customer service efforts.
2. Canvas Apps – Bringing External Functionality Inside HubSpot
Canvas apps run within the HubSpot platform and have a dedicated space under the "Community" tab. These apps offer a more seamless user experience, eliminating the need to switch between multiple platforms.
Use cases for Canvas Apps:
- Content Creation Apps (e.g., Zery’s Interact Media): Order marketing content, blog posts, and other written materials without leaving HubSpot.
- Task & Project Management Tools: Apps like Trello or Asana can be embedded to track team tasks related to HubSpot campaigns.
- Customer Support Dashboards: Helpdesk apps allow businesses to manage customer inquiries directly within HubSpot.
Canvas apps provide a more integrated experience, helping businesses work more efficiently without constantly navigating between different tools.
3. Widget Apps – Adding Custom Features to HubSpot
Widget apps are designed to enhance HubSpot dashboards by displaying relevant data or offering quick-access features. These integrations make it easier to track performance metrics, manage customer interactions, or automate actions within HubSpot.
Examples of Widget Apps:
- Analytics & Reporting Dashboards: Custom widgets that display real-time sales, marketing, or customer service metrics inside HubSpot.
- Live Chat & Chatbot Integrations: Enable AI-powered conversations with customers directly on your website while syncing interactions with HubSpot.
- Lead Scoring & AI Predictions: Add AI-driven insights to identify high-value leads and track customer engagement more effectively.
Widget apps help businesses customise their HubSpot interface to focus on the data and tools that matter most to them.
4. Automated Workflows – Streamlining Business Processes
Automation is a game-changer, and HubSpot supports workflow-based integrations that help businesses connect different tools without manual intervention. Apps like Zapier, Make (formerly Integromat), and Automate.io enable businesses to create custom automation sequences.
How Automated Workflows Enhance Productivity:
- Lead Capture & Nurturing: Automatically sync leads from forms, chatbots, or ads into HubSpot and trigger follow-up email sequences.
- CRM Data Updates: Sync contact details across multiple platforms so that customer data remains consistent.
- Task Management: Auto-assign leads to sales reps, create follow-up tasks, or notify teams when deals progress through different stages.
- Customer Service Automation: Route support tickets to the right team, trigger chatbot responses, or automate survey follow-ups.
Automating processes with workflow integrations ensures teams stay productive, customer interactions are seamless, and no important tasks are overlooked.
Why These Integrations Matter
By leveraging different types of integrations—external apps, canvas apps, widgets, and workflow automation—businesses can customise HubSpot to fit their needs, making it a truly powerful all-in-one business platform.
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Benefits of Integrating Marketplace Apps with HubSpot
Integrating marketplace apps with HubSpot goes beyond just adding new features—it transforms how businesses operate. Whether it’s automating tasks, improving collaboration, or centralising data, these integrations help teams work smarter. Here’s how businesses benefit from using marketplace apps with HubSpot:
1. Improved Efficiency: Automate Repetitive Tasks
Many tasks—like sending follow-up emails, logging sales calls, or updating CRM records—can be automated with integrations. Instead of manually entering data, apps like Zapier, Make, and Automate.io allow businesses to set up workflows that trigger actions automatically.
🔹 Example: A sales rep books a meeting in Google Calendar, which automatically creates a deal in HubSpot and assigns a follow-up task.
2. Enhanced Collaboration Across Teams
Teams need multiple tools to communicate and track progress. Integrating Slack, Zoom, Trello, and Asana with HubSpot keeps everything connected, so information is always up-to-date.
🔹 Example: A marketing team running Facebook Ads can sync lead data directly into HubSpot, where the sales team gets real-time notifications via Slack to follow up instantly.
3. Centralised Data for a Unified Customer Experience
Without integration, customer data is scattered across multiple platforms. By connecting Google Contacts, Shopify, LinkedIn Ads, and CRM tools to HubSpot, businesses get a single source of truth for all customer interactions.
🔹 Example: A contact from Shopify can be automatically added to HubSpot CRM, where sales teams track their purchase history and follow up with personalised offers.
4. Scalability: Expand HubSpot’s Capabilities as You Grow
As businesses grow, they need flexible solutions that adapt to their evolving needs. HubSpot’s App Marketplace provides hundreds of integrations, allowing companies to add new tools without switching platforms.
🔹 Example: A startup can begin with basic CRM integrations, then expand to advanced AI-powered chatbots, analytics, and sales automation tools as they scale.
5. Better Marketing and Sales Alignment
Marketing and sales teams often struggle with data silos. HubSpot integrations bridge the gap by connecting advertising, email marketing, and CRM tools so that both teams work with the same insights.
🔹 Example: A LinkedIn Ads integration can track ad performance and automatically assign high-quality leads to the sales team for immediate follow-up.
6. Advanced Analytics and Reporting
Businesses rely on real-time data to make informed decisions. Integrations with Google Analytics, Tableau, Databox, and Supermetrics bring advanced reporting capabilities into HubSpot.
🔹 Example: A company can track website traffic, email performance, and sales revenue in one dashboard, eliminating the need to pull reports from different platforms.
7. Enhanced Customer Support & Retention
With integrations like Zendesk, Intercom, and Freshdesk, customer support teams can track tickets, automate responses, and manage customer feedback without leaving HubSpot.
🔹 Example: A Zendesk ticketing integration ensures all customer queries are logged in HubSpot, allowing support agents to see a customer’s full history before responding.
How to Connect an App to Your HubSpot Account
HubSpot’s App Marketplace allows users to discover and integrate third-party tools with their HubSpot account. Each listed app undergoes a review process by HubSpot’s development team to ensure compatibility and security.
Finding an App
To locate an app for integration:
- In your HubSpot account, click the Marketplace icon in the navigation bar and select App Marketplace.
- Use the search bar to find an app by name or business function, or browse through curated categories in the sidebar.
- Click on an app listing to view its features and details.
Note: If your default language in HubSpot is set to Spanish, French, German, Portuguese, Japanese, Dutch, or Italian, search results will prioritise listings in that language.
Understanding App Listings
Each app listing provides detailed information, including:
- Overview: Displays the app provider’s name, total installs, category, and key features.
- Requirements: Lists necessary HubSpot subscription tiers and any additional app-side requirements.
- Resources: Includes setup guides, documentation, and support contact details. Apps developed by third-party providers require support from the provider, whereas HubSpot-built apps are supported by HubSpot.
- Data Privacy: Indicates whether HubSpot’s privacy policy applies and links to relevant documentation.
- Pricing: Displays available plans and billing options. If both monthly and yearly pricing are available, users can toggle between the two.
- Shared Data: Outlines how data will sync between HubSpot and the connected app.
- A one-way arrow signifies data sync in a single direction (either to or from HubSpot).
- A two-way arrow means data updates in both HubSpot and the app.
- Reviews: Users can read feedback from others who have installed the app.
Connecting an App to HubSpot
To integrate an app with your HubSpot account:
- Click Install App on the app listing page.
- Follow the provider’s connection process, which may include logging into the app and granting necessary permissions.
- If the Install App button is grayed out, the app is already connected.
- For setup assistance, click Setup Guide within the listing.
- If you lack the required permissions, click Request to Install, select an account administrator, and submit a request via email.
Note: Users must be a super admin or have App Marketplace Access permissions to install apps. Some integrations may require additional permissions.
Getting Support for Connected Apps
- Apps developed by HubSpot receive support from HubSpot’s customer service team.
- Third-party apps require direct support from the provider. Contact details and documentation are available in the Resources section of the app listing.
Managing Connected Apps & Alerts
- View all installed apps by navigating to Data Management > Integrations in HubSpot.
- Any integration errors appear in the Alerts column. Hover over the alert for troubleshooting steps.
Using Connected Apps in Workflows
If an app provides workflow functionalities, you can add its actions to HubSpot workflows:
- Go to Automations > Workflows.
- Click on an existing workflow or create a new one.
- Click the + icon to add an action.
- Integrated app actions appear under the app’s name in the sidebar. Select an action and configure it as needed.
- To connect a new app via workflows, go to Connect an App, search for the app, and follow the connection process.
Uninstalling an App
To remove an app from HubSpot:
- Navigate to Data Management > Integrations.
- Click Actions next to the app and select Uninstall.
- In the confirmation box, type "uninstall" and click Uninstall to complete the process.
By leveraging HubSpot’s App Marketplace, businesses can seamlessly integrate tools that enhance their CRM, marketing, and sales processes, all while keeping data synchronised in a unified system.
HubSpot’s Developer Ecosystem and Future Integrations
HubSpot is not just about pre-built integrations—it also supports developers in creating custom apps tailored to unique business needs. With a growing developer ecosystem and a strong API infrastructure, businesses can build their own solutions or enhance existing HubSpot functionalities.
1. Developer-Friendly API Tools
HubSpot provides a range of API wrappers and SDKs to make integrations seamless for developers. These tools simplify data exchanges between HubSpot and third-party applications.
🔹 Key API Wrappers:
- Python (PySpot): Helps developers integrate HubSpot with Python-based applications.
- Ruby (rHAPI): Allows Ruby developers to build custom HubSpot integrations.
- PHP SDK: Simplifies HubSpot API interactions for PHP-based platforms.
🔹 Example: A SaaS company can connect its internal customer database with HubSpot’s CRM using API calls, ensuring customer records are always synchronised.
2. Custom Integrations for Business Needs
For businesses that need specific functionalities, custom integrations help extend HubSpot’s capabilities beyond what’s available in the marketplace.
🔹 Use Cases for Custom Integrations:
- E-commerce businesses syncing order details from Shopify or WooCommerce directly into HubSpot CRM.
- Real estate agencies integrating property management tools with HubSpot to track client interactions.
- Finance teams automating invoice management by connecting accounting software like Xero or QuickBooks.
3. The Future of HubSpot Integrations
HubSpot continues to expand its platform with new APIs and automation features. Future trends include:
✅ AI-Powered Integrations – Enhancing customer engagement with AI chatbots and predictive lead scoring.
✅ No-Code Integration Platforms – More no-code tools enabling businesses to build their own workflows.
✅ Advanced Marketing & Sales Analytics – Deeper insights powered by integrations with BI tools.
With HubSpot’s open ecosystem, businesses and developers can customise the platform to fit their exact needs, making it a scalable and future-proof solution.
Conclusion
HubSpot's App Marketplace transforms the platform into a customisable business hub, allowing companies to integrate essential tools, automate tasks, and centralise data. Whether it's connecting CRM tools, automating sales workflows, or enhancing marketing efforts, these integrations help businesses work more efficiently.
By leveraging external apps, canvas apps, widget integrations, and automated workflows, teams can reduce manual work, improve collaboration, and scale their operations with ease. For businesses with unique requirements, custom integrations offer tailored solutions. For instance, ScaleStation specialises in developing custom HubSpot integrations, ensuring seamless connectivity between HubSpot and various third-party tools. This approach streamlines workflows, automates processes, and enhances overall productivity.
As HubSpot continues to expand its integration capabilities, the future holds even more possibilities for AI-powered automation, deeper analytics, and no-code integrations—giving businesses greater control over their growth strategies.
Now's the time to explore HubSpot's App Marketplace and consider custom integrations to elevate your business to the next level.
