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      How MountainWatch Travel Achieved

      252% ROI with Paid Ads

      Learn how we helped MountainWatch Travel achieve a 252% ROI in revenue and an 83% increase in leads through targeted Google and Meta ad campaigns.

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      Project Overview

      MountainWatch Travel, a leading ski and snowboard holiday provider, aimed to scale lead generation and improve ad performance on Google and Meta platforms. Through targeted campaigns, audience segmentation, and strategic budget management, we enhanced engagement, increased leads, and achieved exceptional ROI, positioning them for sustained growth in a competitive travel market.
      industry
      Industry
      Travel & Tourism
      timeline
      Timeline
      5 months
      website
      Website
      https://mountainwatch.travel/
      Key Metrics
      Key Metrics
      Lead Growth, ROI Improvement, Increased Engagement
      Our Services
      Our Services
      Google & Meta Ads
      Target Audience
      Target Audience
      Ski and snowboard enthusiasts

      The Highlights

      These metrics reflect the remarkable growth achieved through strategic ad campaigns and optimization efforts. From ROI improvements to increased engagement, they demonstrate the campaign's success in meeting key objectives.

      Step 1

      252%

      ROI from Paid Ads

      The campaigns achieved a remarkable 252% return on investment, showcasing the effectiveness of targeted strategies in driving high-quality leads and revenue growth.

      Step 2

      110%

      Increase in Monthly Clicks

      The ad campaigns delivered a 110% growth in monthly clicks, reflecting improved user engagement and successful optimisation of ad creatives and keywords.

      Step 3

      83%

      Increase in Conversions

      Google Ads conversions grew by 83%, driven by precise keyword targeting, seasonal promotions, and seamless landing page experiences that resonated with potential customers

      Step 4

      122%

      Increase in Meta Leads

      Meta campaigns achieved a 122% boost in lead generation, supported by advanced audience segmentation, tailored messaging, and continuous ad performance optimisation.

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      About the Company

      MountainWatch Travel specialises in organising worldwide ski and snowboard holidays across top destinations like Japan, New Zealand, Canada, and the USA. With a dedicated team that possesses expert knowledge of various ski resorts, on-ground staff, and a local office in popular regions, MountainWatch Travel differentiates itself with competitive pricing and a unique, in-resort experience for its clients. 

      Their primary business objective is to drive sales by attracting a targeted audience interested in premium ski holiday packages, primarily focusing on the Australian, New Zealand, Singapore, and Hong Kong markets.

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      The Challenge

      Overcoming Lead Generation and Cost Efficiency Hurdles in Ads

      Before collaborating with us, MountainWatch Travel had already been running digital ad campaigns. However, they faced challenges in maximising lead generation while keeping costs efficient. Additionally, they required a strategic scaling plan for both Google and Meta (Facebook) ads to enhance their reach in the targeted regions, improve engagement, and increase conversions. Key challenges included:

       
      Driving Qualified Leads
      Driving Qualified Leads
      MountainWatch Travel needed to generate high-quality leads while maintaining a controlled cost per lead. The challenge was to balance scaling campaigns and reaching new audiences without overshooting the budget. Attracting engaged users who were likely to convert required refined targeting and compelling ad creatives.
      Optimising Ad Spend
      Optimising Ad Spend
      Effectively allocating budgets across Google and Meta platforms was crucial to generating revenue. The company faced difficulties in prioritising high-performing campaigns and ensuring resources were spent on ads that delivered the best ROI. Scaling efforts required constant budget analysis and adjustments.
      Improving Audience Targeting and Engagement
      Improving Audience Targeting and Engagement
      To maximise conversions, the brand needed better audience segmentation and compelling ad creatives. Reaching the right users at the right time required refining targeting strategies and testing ad variations.
      Accurate Tracking and Reporting
      Accurate Tracking and Reporting
      Accurate tracking of ad performance and lead conversions was crucial for evaluating ROAS and campaign success. Without clear insights, identifying effective strategies and areas for improvement was challenging. A robust reporting framework was needed for precise performance analysis.

      Our Approach

      Effective Ad Scaling and Optimisation for High-Quality Results

      Our tailored strategy focused on scaling campaigns efficiently while optimizing ad performance across Google and Meta platforms. By combining advanced audience targeting, data-driven keyword strategies, and dynamic budget management, we ensured consistent growth in engagement and conversions. Regular analysis and refinements helped maximize ROI and maintain cost efficiency.

      Targeted Keyword Strategy

      We conducted in-depth keyword research to focus on high-intent, location-specific terms like “Japan ski holidays” and “Hakuba ski deals.” By prioritising these keywords, we ensured ads reached travellers actively searching for ski destinations, leading to more qualified traffic. Weekly performance reviews allowed us to continually refine keywords, maximising CTR and conversion rates.

      Seasonal and Engaging Campaigns

      Recognising the seasonal nature of ski tourism, we created campaigns tailored to peak booking periods. Early-bird offers last-minute deals, and region-specific promotions helped drive engagement and conversions. Visually appealing and destination-specific ad creatives strengthened the appeal, encouraging users to book early or take advantage of limited-time offers.

      Advanced Audience Segmentation on Meta

      On Meta, we used advanced audience segmentation, targeting skiing and winter holiday enthusiasts, creating lookalike audiences, and focusing on key geographic areas. This approach helped us efficiently reach potential customers with relevant messaging, enhancing lead quality and lowering cost per lead.

      Conversion Rate Optimization (CRO)

      To increase conversion rates, we ensured a seamless experience from ad clicks to a landing page, aligning ad messaging with landing page content. A/B testing and mobile optimisation further improved engagement, leading to higher conversions by providing a user-friendly and relevant journey.

      Budget Management and Dynamic Bidding

      We used a dynamic budget management approach, combining automated bid strategies like Target CPA with manual adjustments for high-priority keywords. Regular reallocation of the budget based on campaign performance ensured optimal use of resources and increased conversions.

      Continuous Data Analysis and Reporting

      Weekly reviews and monthly reporting provided ongoing insights, allowing us to fine-tune strategies based on metrics like CTR, CPC, and conversion rate. Our data-driven approach kept the campaigns agile and responsive, helping us meet or exceed KPIs consistently.

      The Results

      Our strategic approach delivered substantial results across both Google and Meta platforms, aligning with MountainWatch Travel's objectives for lead generation and revenue growth.

      Google Ads delivered 110% more clicks, an 83% increase in conversions, and a 12% reduction in cost per conversion, showcasing enhanced engagement and cost-effectiveness.

      • Click Growth: The number of clicks on ads grew by 110%, reflecting a significant improvement in engagement. This growth was driven by strategic keyword targeting and the introduction of seasonal campaigns tailored to the audience’s interests.
      • Conversion Rate Improvement: Conversions from Google Ads increased by 83%, a result of targeted messaging and optimised landing pages that resonated with potential customers. This growth in conversions aligned with the client's objective of driving high-quality leads.
      • Cost Efficiency: Despite scaling ad spending to reach a broader audience, the cost per conversion dropped by 12%, demonstrating better budget utilisation. This reduction highlights the efficiency of our continuous performance monitoring and dynamic budget management.

      Meta Ads saw a 122% rise in link clicks and leads, driven by advanced segmentation, compelling visuals, and tailored messaging while maintaining CTR stability.

      • Link Clicks: Ads on Meta achieved a 122% increase in link clicks, demonstrating stronger audience engagement with visually appealing creatives and personalised messaging. This growth underlined the success of our A/B testing and segmentation strategies.
      • Lead Generation: Meta campaigns generated 122% more leads, exceeding expectations and meeting updated KPIs. The segmentation of audiences by behaviour, interests, and location ensured that ads reached the most relevant prospects.
      • CTR Stability: Click-through rates remained consistent at a high level throughout the campaign period, indicating that the ads maintained their relevance and effectiveness even as ad spending scaled month-over-month.

      The campaigns achieved a 252% ROI, demonstrating their ability to effectively convert leads into revenue. The high return reflects the success of the strategies implemented to drive quality leads and improve overall campaign performance.

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      Conclusion

      Through strategic scaling, efficient budget management, and regular optimization, we successfully transformed MountainWatch Travel's Google and Meta ad campaigns into powerful lead-generation tools. The campaigns achieved an 83% increase in leads on Google Ads and a 122% rise on Meta within five months, delivering an impressive ROI of 252% during the key period from July to September 2024.

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