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      How Consulting by PK Boosted Organic

      Traffic by Over 4,100%

      ScaleStation improved Consulting by PK's website design, SEO, & conversions, resulting in significant growth in organic traffic growth.

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      Project Overview

      ScaleStation collaborated with a leading property investment education provider to transform their website and improve organic performance. The project included a complete website redesign, on-page SEO optimisation, and the implementation of a data-driven content strategy. By addressing user experience, visibility, and technical SEO, we helped the client achieve substantial growth in traffic, keyword rankings, and domain authority, positioning them as a market leader.
      industry
      Industry
      Real Estate
      timeline
      Timeline
      12 months
      website
      Website
      https://consultingbypk.com.au/
      Key Metrics
      Key Metrics
      Organic Traffic, Keywords Ranking, Domain Rating (DR)
      Our Services
      Our Services
      Website Design, Development & SEO
      Target Audience
      Target Audience
      Real Estate Investors, Homebuyers, Commercial Property Owners

      The Highlights

      Learn how our tailored website redesign, robust SEO strategy, and conversion optimisation efforts transformed the client’s online presence. These key achievements showcase the tangible impact of a data-driven approach, positioning them as a market leader in their industry.

      Step 1

      4,120%

      Growth in Organic Traffic

      A data-driven SEO strategy resulted in an exceptional surge in visitors, increasing leads and business opportunities.

      Step 2

      368%

      Increased Keywords Ranking

      Strategic keyword research and optimisation boosted visibility, driving targeted traffic and improving the site's search engine rankings.

      Step 3

      83%

      Boost in Domain Rating

      High-quality backlinks and technical SEO enhancements significantly improved the site’s authority and credibility.

      Step 4

      122%

      Growth in Backlinks

      A focused link-building strategy secured high-quality backlinks, enhancing the website’s trust and rankings in competitive markets.

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      About Client

      Consulting by PK is a specialised property investment platform founded by PK Gupta. It offers the Property Investment Accelerator course, which guides individuals toward financial independence through strategic property investments.

      With a focus on data-driven decisions, the program covers everything from selecting high-growth suburbs to analysing property values and optimising cash flow. PK Gupta’s mentorship provides lifetime support and tools to help investors make informed decisions, ensuring they have full control over their investments without relying on agents. The program emphasises financial education and independence.

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      The Challenge

      Improving Website Performance and Boosting Organic Traffic to Outperform Competitors

      Despite ranking on search engine results pages (SERPs), Consulting by PK’s website underperformed in terms of design, user experience, and lead generation compared to key competitors. The website's outdated design wasn’t effectively converting traffic into leads.

       
      Outdated Website Design
      Outdated Website Design
      The client’s website lacked modern design elements and a seamless user experience, making it less engaging and visually appealing compared to competitors in the property investment sector.
      Low Organic Traffic
      Low Organic Traffic
      Despite ranking for some keywords on search engine results pages, the website failed to attract significant traffic. This limited the company’s visibility and hindered its ability to connect with potential leads in key markets.
      Poor Conversion Rates
      Poor Conversion Rates
      The website’s inefficient user journeys, lack of compelling content, and absence of key trust-building elements like case studies and testimonials led to low lead conversion rates, impacting overall business growth.
      Limited SEO Performance
      Limited SEO Performance
      Weak on-page SEO practices, such as poorly optimised meta tags and content, combined with insufficient high-quality backlinks, restricted the website’s ability to rank for competitive keywords and expand its reach organically.

      Our Approach

      Comprehensive Website Redesign, SEO Strategy, and Conversion Optimisation

      To address Consulting by PK’s challenges, we developed a comprehensive strategy focusing on improving both the design and performance of their website, alongside boosting their SEO efforts. Here's a detailed breakdown of the approach we took:

      Website Design & Development

      We initiated a complete redesign and development of Consulting by PK’s website to make it more user-friendly and mobile-optimised. The new design was crafted to ensure an intuitive user experience (UX) that could convert visitors into leads. We launched phase 1 of the redesigned website within 2-3 months, providing a modern, sleek interface with easy navigation.

      Conversion Rate Optimisation (CRO)

      A key part of our strategy was optimising conversion rates by regularly updating the website with case studies and client testimonials to build trust. We also enhanced the customer journey, refining key touchpoints to boost lead generation and ensure a seamless experience from landing on the site to making contact, ultimately improving conversions.

      On-Page SEO Optimisation

      Our on-page SEO efforts were centred around improving the website’s organic traffic and search engine rankings. We conducted thorough keyword research to target high-value terms in the property investment space, ensuring content visibility. We meticulously optimised every page on the website. This included optimising the content, titles, meta tags, and header tags to align with SEO best practices. By ensuring every page was structured for both search engine visibility and user relevance, we were able to improve the site’s ranking potential across various search terms.

      Link Building & Guest Posting

      We implemented a strong link-building strategy to further boost the site's authority. We secured high-quality backlinks through guest posting and outreach efforts. These backlinks not only boosted the website's credibility but also played a key role in improving search engine rankings, driving more organic traffic and increasing overall visibility in search results.

      Ongoing Updates & Content Strategy

      We continuously updated the website with fresh, relevant content to keep users engaged and maintain SEO performance. This included adding new blog posts, articles, and resources that addressed the specific concerns of Consulting by PK's audience. By keeping the website dynamic and informative, we ensured long-term visibility and engagement.

      These comprehensive efforts created a foundation for Consulting by PK’s long-term success, enhancing both user experience and search engine visibility while also driving significant improvements in organic traffic and conversions.

      The Results

      The collaboration between design, development, and SEO led to a noticeable improvement in website performance. SEO strategies boosted visibility, resulting in increased traffic, higher engagement, and better conversion rates.

      Organic Keywords
      A 368% growth in ranked keywords boosted visibility across search engines, helping the client capture a broader audience searching for property investment services.
      Organic Traffic
      Organic traffic surged by an extraordinary 4,120%, transforming the website into a major lead-generation channel and driving meaningful business growth.
      Backlink Results-image
      Backlinks more than doubled with a 122% increase, elevating the website's trustworthiness and its ability to rank higher for competitive keywords.
      Referring Domains-1
      Referring domains grew by 76%, enhancing the website's credibility and expanding its visibility across key markets in Australia.
      Domain Rating (DR)
      A significant 83% increase in Domain Rating strengthened the website’s authority, improving its competitiveness in search engine rankings.
      Organic Keywords
      Organic Keywords

      Consulting by PK saw an incredible increase of 368%, growing from 119 ranked keywords in October 2022 to 557 by September 2024. This expansion in keyword visibility made it significantly easier for potential customers to find their services.

      Organic Traffic
      Organic Traffic

      Traffic surged by a remarkable 4,120%, climbing from just 15 visitors per month in October 2022 to 633 by September 2024. This dramatic increase reflected the success of our SEO strategy and content optimisation, driving more qualified leads.

      Backlink Results
      Backlink Results

      The number of backlinks more than doubled, increasing by 122%, from 147 in October 2022 to 326 by September 2024. These high-quality backlinks enhanced the website's credibility and helped further solidify its rankings.

      www
      Referring Domains

      Referring domains also continued on a positive trend, increasing by 76%, from 71 in September 2022 to 125 as of September 2024. This consistent growth helped bolster the site’s authority and visibility across multiple search platforms.

      Domain Rating (DR)
      Domain Rating (DR)

      The DR increased by 83%, rising from 18 to 33. This improvement helped the site gain more trust and authority in search engines, allowing it to rank higher for competitive keywords.

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      Conclusion

      Our collaboration with Consulting by PK not only resulted in a complete website transformation but also propelled the company’s organic growth, driving hundreds of visitors and significant keyword rankings. By focusing on a data-driven approach in both website design and SEO, we helped Consulting by PK rise above the competition, improving user experience and solidifying its status as a leader in the property investment education industry.

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      We also appreciate everyone’s time; so while we review your details(it will be quick), are you ready to take the next step?

      Schedule a meeting with our team to discuss your needs and explore how we can best assist you. Check below to book a meeting at your convenience.