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      Industry: Real Estate

      Challenge: Consulting by PK needed a website redesign and SEO improvements to increase organic traffic, visibility, and lead generation in a competitive market.

      Results: They saw a 4,120% increase in organic traffic, a 368% boost in keyword rankings, and significant improvements in domain authority and conversion.

      Key Services: Website Design, Development & SEO

      About Consulting by PK

      Consulting by PK is a specialised property investment platform founded by PK Gupta. It offers the Property Investment Accelerator course, which guides individuals toward financial independence through strategic property investments. 

      With a focus on data-driven decisions, the program covers everything from selecting high-growth suburbs to analysing property values and optimising cash flow. PK Gupta’s mentorship provides lifetime support and tools to help investors make informed decisions, ensuring they have full control over their investments without relying on agents. The program emphasises financial education and independence.

      Screenshot 2024-09-13 at 1.00.59 PM

      The Challenge: Improving Website Performance and Boosting Organic Traffic to Outperform Competitors

      Despite ranking on search engine results pages (SERPs), Consulting by PK’s website underperformed in terms of design, user experience, and lead generation compared to key competitors. The website's outdated design wasn’t effectively converting traffic into leads. 

      Additionally, their organic traffic and visibility in Australia's competitive property investment market were below expectations. Consulting by PK wanted to position itself as a leader in the industry, increasing its visibility and improving lead generation through organic channels.

      Our Approach: Comprehensive Website Redesign, SEO Strategy, and Conversion Optimization

      To address Consulting by PK’s challenges, we developed a comprehensive strategy focusing on improving both the design and performance of their website, alongside boosting their SEO efforts. Here's a detailed breakdown of the approach we took:

      Website Design & Development

      Website Design & Development

      We initiated a complete redesign and development of Consulting by PK’s website to make it more user-friendly and mobile-optimised. The new design was crafted to ensure an intuitive user experience (UX) that could convert visitors into leads. We launched phase 1 of the redesigned website within 2-3 months, providing a modern, sleek interface with easy navigation.

      SEO Strategy

      SEO Strategy

      Our SEO efforts were centred around improving the website’s organic traffic and search engine rankings. We conducted thorough keyword research to target high-value terms in the property investment space, ensuring content visibility. We optimised the site’s content to address audience queries and enhance relevance. Additionally, we improved technical elements like page load speed, mobile compatibility, and site structure for better performance and user experience.

      Conversion Rate Optimisation (CRO)

      Conversion Rate Optimisation (CRO)

      A key part of our strategy was optimising conversion rates by regularly updating the website with case studies and client testimonials to build trust. We also enhanced the customer journey, refining key touchpoints to boost lead generation and ensure a seamless experience from landing on the site to making contact, ultimately improving conversions.

      On-Page SEO Optimisation

      On-Page SEO Optimisation

      We meticulously optimised every page on the website. This included optimising the content, titles, meta tags, and header tags to align with SEO best practices. By ensuring every page was structured for both search engine visibility and user relevance, we were able to improve the site’s ranking potential across various search terms.

      Link Building & Guest Posting

      Link Building & Guest Posting

      We implemented a strong link-building strategy to further boost the site's authority. We secured high-quality backlinks through guest posting and outreach efforts. These backlinks not only boosted the website's credibility but also played a key role in improving search engine rankings, driving more organic traffic and increasing overall visibility in search results.

      Ongoing Updates & Content Strategy

      Ongoing Updates & Content Strategy

      We continuously updated the website with fresh, relevant content to keep users engaged and maintain SEO performance. This included adding new blog posts, articles, and resources that addressed the specific concerns of Consulting by PK's audience. By keeping the website dynamic and informative, we ensured long-term visibility and engagement.

      These comprehensive efforts created a foundation for Consulting by PK’s long-term success, enhancing both user experience and search engine visibility while also driving significant improvements in organic traffic and conversions.

      The Results: Enhanced Traffic, Keyword Rankings, and Authority Driving Business Growth

      The combined efforts of design, development, and SEO brought significant results.

      Organic Keywords

       

      Consulting by PK saw an incredible increase of 368%, growing from 119 ranked keywords in October 2022 to 557 by September 2024. This expansion in keyword visibility made it significantly easier for potential customers to find their services.

      Consulting by PK organic keywords in October 2022 showing 119 ranked keywords
      Consulting by PK organic keywords in August 2024 showing 557 ranked keywords

      Organic Traffic

       

      Traffic surged by a remarkable 4,120%,climbing from just 15 visitors per month in October 2022 to 633 by September 2024. This dramatic increase reflected the success of our SEO strategy and content optimisation, driving more qualified leads.

      Consulting by PK organic traffic in October 2022 with 15 monthly visitors
      Consulting by PK organic traffic in September 2024 with 633 monthly visitors

      Organic Traffic

       

      Traffic surged by a remarkable 4,120%,climbing from just 15 visitors per month in October 2022 to 633 by September 2024. This dramatic increase reflected the success of our SEO strategy and content optimisation, driving more qualified leads.

      Backlink Results

       

      The number of backlinks more than doubled, increasing by 122%, from 147 in October 2022 to 326 by September 2024. These high-quality backlinks enhanced the website's credibility and helped further solidify its rankings.

      Referring domains also continued on a positive trend, increasing by 76%, from 71 in September 2022 to 125 as of September 2024. This consistent growth helped bolster the site’s authority and visibility across multiple search platforms.

      Consulting by PK backlinks in September 2024 showing 326 total backlinks
      Referring domains for Consulting by PK in September 2022 showing 71 domains

      Domain Rating (DR)

       

      The DR increased by 83%, rising from 18 to 33. This improvement helped the site gain more trust and authority in search engines, allowing it to rank higher for competitive keywords.

      Consulting by PK domain rating in September 2024 at DR 33

      Domain Rating (DR)

       

      The DR increased by 83%, rising from 18 to 33. This improvement helped the site gain more trust and authority in search engines, allowing it to rank higher for competitive keywords.

      Through these initiatives, Consulting by PK saw a dramatic improvement in organic visibility, keyword rankings, and overall traffic growth. This helped the company secure a stronger position in Australia’s competitive property investment market, leading to more leads and conversions.

      Client Testimonial

      Consultingbypk

      Dharmesh is one of a kind. A caring, competent professional who will drop everything and help if the client really needs it.

      It’s rare, almost impossible to find people like him in this world, much less in the digital marketing industry.

      I’ve recommended him for years and hope we continue to work together for many years to come.

      As always, thanks Dharmesh

      pk-gupta

      PK Gupta

      Managing Director

      Conclusion

      Our collaboration with Consulting by PK not only resulted in a complete website transformation but also propelled the company’s organic growth, driving hundreds of visitors and significant keyword rankings. By focusing on a data-driven approach in both website design and SEO, we helped Consulting by PK rise above the competition, improving user experience and solidifying its status as a leader in the property investment education industry.

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