Hey there! Picture this: You've poured your heart and soul into crafting the perfect marketing strategy. You're confident your amazing product or service can solve your target market's problems. But here's the kicker- no one is even landing on your page. It's like shouting into a void. That's where SEO for landing pages comes in.
That feeling of sinking is demotivating. It's enough to make someone want to give up. But hang on! Let's talk about SEO for landing pages before you hit delete. Because guess what?
A well-crafted landing page has the ability to attract prospective customers through clicks and conversions. The ultimate objective is not just to draw in a large number of visitors to your home page, but to compel them to take action. This action could be related to your latest product launch, downloading a document, or even making a purchase. Just imagine the immense success that could be waiting for you with an SEO landing page checklist.
What is an SEO for Landing Page?
An SEO for landing page is a dedicated webpage designed to generate leads and conversions. Landing page optimisation SEO checklist aims to generate traffic and the right kind of potential clients. Landing pages differ from other web pages on your site in that they typically feature a single call to action (CTA) and lack navigation menus.
As we'll see below, optimising a landing page for search engines is relatively easy, especially if you approach it with an SEO attitude. By this, we mean adopting a mindset that prioritises keyword research, on-page optimisation, and other SEO techniques to improve your page's visibility and ranking on search engine results pages (SERPs).
The following advantages will result in SEO checklist for landing page:
- Boost your scope of ranking higher in search results for your chosen keywords.
- It helps with branding.
- Since SEO techniques can make a page more user-friendly, it improves the user experience.
12-Step SEO for Landing Page Checklist
1. Keep it Short & Sweet (but not too sweet):
People only have a little day to absorb a novel. Aim for a landing page length of between 1,000 and 1,500 words. Focus on your core offering and value, not your life story. Remember, you want visitors to take action, not write a headline in their head about your product.
2. Top of the fold: Prime Real Estate For Transformation
Imagine a newspaper. The "top of the bunch" part is what you see before release. This is a crucial landing spot! Use these popular spots to showcase your core message that sets you apart, basically highlighting your USP and a clear call-to-action (CTA) that tells visitors exactly what you want them to do next.
3. Planning & Organising for Success: Reading is King
No one likes the disorganised use of words and irregularity in the flow of content. Break up your landing page content with clear headlines (think H2 and H3), short paragraphs, and lots of white space. This makes reading your page more accessible and keeps visitors hooked to it.
4. Social proof: Let Your Customers Talk
People trust people, so add testimonials from satisfied customers, badges of trust, and logos of well-known companies you work with. Social proof develops trust and confidence in your guests, making them more likely to convert visitors who surf your landing page. Do those 5 star ratings raise your curiosity to know more about the SEO services and other development packages they offer?
5. Keyword Research & Usage
Keyword research is the cornerstone of a successful SEO for landing pages. Identify the most appropriate keywords for your offer. To get started, identify keywords that people in your target audience search for. A landing page aims to convert targeted traffic into leads or conversions, so pick up wisely and choose bottom-of-funnel, transactional keywords. These are usually long-tail keywords, and they work well.
Once you've collected keywords, organically incorporate them into your title, URL, content, and meta description. Stay away from keyword stuffing and instead focus on creating insightful content that matches your audience's requirements and uses keywords tactfully.
6. Develop Content & Design for Search Intent
Changing the landing page copy is the easiest but the hardest thing to get right on the landing page checklist. It should capture the user's attention, communicate your value proposition, and motivate users to act quickly.
Consider the following when developing your landing page.
- The Title
- Subtitle
- Message Match
- Readability
- Formatting and Comprehensibility
- Avoid usage of negative words/phrases for marketing purpose
The best way to understand how to structure your landing page is to look at what resources Google uses for your target keyword. The goal is not to copy your competitors but to get ideas on what features to add to your landing page to meet the user's needs.
Things to look for when reviewing:
- Page Layout – Do they have detailed product descriptions, customer reviews, or other features?
- Graphics – Are any custom images, photos, or videos used?
- Call – what message are they using?
Be sure to review the mobile pages, as this version is designed to rank Google users. For example, if you look at the top two pages for 'Best Brownies Near Me', you'll notice that both landing pages have a clean layout of different options and don't have lengthy introductions or other features that don't give them away. Users need to get what they want.
7. Strong CTA
Your call to action (CTA) is a treat of sweet words to grab your visitor's attention on your landing page. It will lead visitors where you want them to watch about USPs and solutions for their problems. Make sure your CTA is clear, crisp, and action-oriented. For example, instead of a simple "Order" button, try using "Download Your Free Brownie Coupon!"
8. Visual appeal: A Photo is Worth a Thousand Words
High-quality images and video can break up text, capture attention, and better illustrate your points. Use images that relate to your landing page content and match your target audience.
9. Mobile-friendly: Know Your Audience Wherever They Are
We live in a mobile-first world. You could be losing out on a tonne of potential business if your landing page is optimised for only some types of gadgets like PCs, smartphones, and tablets. Ensure your landing pages load quickly and are optimised for mobile devices.
10. Improve Speed and Mobile Experience
More people will read your landing page on mobile devices than on desktop computers. This means that improving the mobile user experience is critical.
Make sure you make your landing pages mobile-friendly by:
- No Horizontal scrolling is done on mobile pages.
- All the content of the desktop page is available to them.
- There are no pop-ups or other objectionable features for mobile users.
- They sound qualified in all types of Resolutions.
In addition to page experience metrics, you should focus on increasing your core web viability rating, including page speed. Page loading time is a well-known SEO ranking metric. A fast-moving page can get more space than a slow-moving page.
Speed is especially important for landing pages because many studies have shown how it affects conversions and sales. Using PageSpeed Insights, you can check your core web vitals score and test the following criteria:
- Largest Contentful Paint (LCP): 2.5 seconds or less
- The first input delay (FID) must not exceed 100 ms
- Cumulative Layout (CLS) change: 0.1 or less
- 200 ms or less with the following column (INP) connection
11. A/B testing: The Endless Search for Positive Change
Feel free to experiment with new things! It is better to compare two variations of your landing page with the help of A/B testing to analyse which works best for our target audience. Explore various headlines, CTAs, and images to examine what appeals most to your audience.
12. Remove the Navigation to Keep Visitors Focused
Conversion is the only goal you have in mind when creating a landing page. You can boost the chances of a user taking action by drawing their attention to call-to-action (CTA) by removing distractions like navigation menus from your landing page.
In summary
With our comprehensive SEO checklist analysis for landing pages, including keyword research, on-page optimisations, and conversion rate optimisation strategies, you can optimise landing pages for both search engine conversions. This generates quality traffic. The more traffic to your website increases, the more It will generate leads and ultimately increase your revenue.
Scalestation can assist you with enhancing the SEO of your website or developing landing pages that convert well. Our team of skilled landing page development professionals and SEO specialists can design a unique landing page approach to achieve your unique business objectives.
Use Scalestation to help you reach your internet marketing objectives and improve your landing pages. Contact us right now for a free consultation!
