Table of contents
A Wix to HubSpot migration is a rebuild, not an export. Wix has no one-click full-site export, so pages are recreated as HubSpot Content Hub templates and modules, blog posts and images are moved across, every changed URL gets a 301 redirect, and the domain is repointed at cutover.
For mid-market ANZ B2B teams, the move pays off when the website needs to feed a HubSpot-driven revenue system. The work is predictable once the scope is written down, and the risk sits in three places: redirects, forms and tracking. Wix and HubSpot both appear in this migration, so this guide uses one term for each: Wix for the source site and HubSpot Content Hub for the destination. This guide, updated October 2026, covers:
- What moves across and what must be rebuilt
- The seven-step migration sequence
- How to protect SEO with redirects and metadata
- Forms, tracking and domain cutover
- What drives cost and when the move is worth it
Why Do B2B Teams Move from Wix to HubSpot CMS?
B2B teams move from Wix to HubSpot because the website stops being a brochure and becomes part of the revenue system. HubSpot Content Hub runs the site on the same platform as the CRM, so every page view, form and conversion lands on a contact record.
Wix is a capable site builder for a business that needs to be online. It becomes a constraint when marketing, sales and RevOps need the website to feed pipeline. The usual triggers are consistent across mid-market teams:
- Disconnected data. Wix connects to HubSpot through an app or tracking code. Contacts, form submissions and activity sync, but the site and the CRM remain two systems with two sets of rules.
- Limited governance. Several people editing a growing site without shared templates, approvals and brand controls creates drift. HubSpot's templates, modules and permissions fix that.
- Personalisation and reporting. Smart content, attribution and lifecycle-stage reporting work natively when the CMS and CRM share a database.
- Operational overhead. Teams running Wix plus a CRM plus form tools plus a connector are paying for, and maintaining, integration that HubSpot removes.
The decision is not about design quality. Wix Studio and standard Wix both produce good-looking sites. The decision is whether the website should be a native part of your go-to-market system. For mid-market ANZ companies already on HubSpot CRM, the answer is usually yes. If you are earlier in the comparison, read our Australian B2B CMS comparison and WordPress alternatives for B2B first.
What Can You Actually Move from Wix to HubSpot?
Text content, images, blog posts and URL structures can be moved from Wix to HubSpot with careful mapping. Page layouts, Wix apps, Wix forms, animations and Velo custom code cannot be moved and must be rebuilt natively inside HubSpot Content Hub.
The most important scoping fact is that Wix does not give you a portable site file. Treat each asset class separately:
| Asset | Moves across? | How |
| Page copy and headings | Yes | Copied into HubSpot pages and modules |
| Images and downloads | Yes | Downloaded from Wix, uploaded to HubSpot Files with alt text |
| Blog posts | Yes | Exported or copied across, then formatted in the HubSpot blog |
| Page layouts and design | No | Rebuilt as HubSpot templates and modules |
| Wix forms | No | Rebuilt as HubSpot forms |
| Wix apps, Velo code, bookings, store | No | Replaced with HubSpot features or integrations |
| Meta titles and descriptions | Yes | Recorded in a spreadsheet, applied page by page |
| 301 redirects | No | Recreated in HubSpot's URL redirects tool |
Because nothing imports automatically, the first deliverable of any Wix migration is a full inventory of pages, posts, forms, apps and integrations. This is the same discipline we apply in a WordPress to HubSpot CMS migration and a Squarespace to HubSpot migration, with one difference: Wix gives you fewer export routes than WordPress, so more of the transfer is manual.
How Do You Migrate from Wix to HubSpot Step by Step?
A Wix to HubSpot migration follows seven steps: audit, map, build, migrate content, configure redirects and tracking, test, and cut over DNS. The Wix site stays live until the HubSpot site passes testing, so visitors never see a gap in service.
- Audit the Wix site. Crawl the site with a tool such as Screaming Frog and export every URL, title, meta description, H1, status code and internal link count. Pull the top landing pages and queries from Google Search Console. This is your SEO baseline.
- Map every URL. Create a spreadsheet with the old URL, the new HubSpot URL and the redirect type. Keep URLs identical wherever possible. Every URL that changes needs a 301.
- Choose the Content Hub tier and theme. Select a theme or commission a custom build, and define the template set (home, service, blog, landing page, contact). Decide this before content moves, because templates determine how content is structured.
- Build templates and modules. Recreate the design as reusable HubSpot templates with editable modules. This is where governance is won: marketers edit modules, not layouts.
- Migrate content. Move pages, blog posts, images and downloads. Apply meta titles, meta descriptions, alt text and canonical tags from the audit sheet. Rebuild each Wix form as a HubSpot form and connect it to the right workflow and lifecycle stage.
- Test on the HubSpot staging domain. Check links, forms, CTAs, redirects, mobile rendering, page speed and tracking. Submit each form and confirm the contact record, source and workflow enrolment.
- Cut over. Load the redirect file, connect the domain, update DNS, confirm SSL, resubmit the sitemap in Google Search Console and monitor crawl errors daily for the first two weeks.
The steps run in sequence. Skipping the audit or the URL map is the single most common cause of post-launch ranking loss.
How Do You Protect SEO When Moving from Wix to HubSpot?
SEO is protected in a Wix to HubSpot migration by preserving URLs, applying 301 redirects to every URL that changes, carrying over metadata and structured content, and resubmitting the sitemap at launch. Google's site move guidance names 301 redirects as the primary signal.
Search engines rank URLs, not websites. When a URL changes without a redirect, its ranking history is orphaned. Use this checklist:
- Preserve URL paths. Wix uses predictable patterns such as /blog/post-title and /service-page. HubSpot lets you set slugs per page, so most paths can match exactly. Where Wix appended structures that HubSpot cannot reproduce, redirect them.
- Redirect from the new platform. Redirects configured inside Wix stop working once the domain points away. Load them into HubSpot's URL redirects tool before cutover, using a bulk CSV for larger sites.
- Carry metadata. Meta titles, descriptions, H1s, image alt text and canonical tags move with each page. Do not let the migration become an accidental rewrite.
- Keep internal links intact. Update links to the final URLs rather than relying on redirect chains.
- Resubmit and monitor. Submit the new sitemap, then check Search Console coverage, crawl errors and top-query positions against your baseline.
Follow Google's own site move with URL changes guidance as the reference standard. A short, controlled ranking dip after any platform change is normal. A sustained loss indicates missing redirects or lost content.
What Happens to Forms, Tracking and CRM Data?
Forms and tracking are rebuilt, not transferred, in a Wix to HubSpot migration. Contacts already in HubSpot CRM remain untouched; what changes is that every new submission comes from a native HubSpot form with full source attribution and workflow enrolment.
This is where HubSpot delivers its main gain, and where most migrations go wrong. Three areas need explicit handling:
- Forms. Rebuild each Wix form as a HubSpot form. Map fields to existing contact properties so data lands cleanly, then connect each form to the correct workflow, lead status and owner assignment. Test every form end to end.
- Tracking code. If the Wix site used the HubSpot tracking code or the Wix integration app, remove the old connection at cutover. Native HubSpot pages track automatically; a duplicate script inflates page views and breaks attribution.
- Third-party scripts. Google Analytics, Google Tag Manager, ad pixels and chat tools are re-installed through HubSpot's tracking settings or the page template head. Record each script in the audit so none is lost.
If the migration also involves cleaning contact data or moving records from another system, plan that as a separate workstream. Our guide to HubSpot data migration covers it.
How Do You Switch the Domain Without Downtime?
A Wix to HubSpot domain switch has no downtime when the HubSpot site is fully tested on a staging domain first, the domain is connected in HubSpot before DNS changes, and the Wix plan stays active until DNS has fully propagated.
The cutover is short but unforgiving. Sequence it as follows:
- Lower the DNS TTL on the domain 24 to 48 hours before cutover so changes propagate quickly.
- Connect the domain in HubSpot's domain settings and note the records it requires.
- Update the DNS records at the registrar or DNS host. If the domain is registered with Wix, you can change DNS there without transferring it.
- Confirm SSL is issued and the site loads on the root domain and the www version, with one redirecting to the other.
- Verify redirects, forms and tracking on the live domain.
- Keep the Wix plan active for at least a week after cutover, and keep the domain registration renewed throughout.
Schedule cutover for a low-traffic window and avoid campaign launches in the same week. Email deliverability is unaffected unless MX records are changed, so leave mail records alone.
How Much Does a Wix to HubSpot Migration Cost?
A Wix to HubSpot migration costs the HubSpot Content Hub subscription plus a one-off build and migration fee. The fee scales with page count, template complexity, blog size, forms, integrations and redirect volume, not with the size of the Wix plan being replaced.
Cost has two components and they behave differently:
| Component | Type | What drives it |
| Content Hub subscription | Recurring | Tier (Starter, Professional or Enterprise), seats and add-ons |
| Design and template build | One-off | Custom design versus theme, number of templates and modules |
| Content migration | One-off | Page count, blog volume, media volume, redirect mapping |
| Forms, integrations and tracking | One-off | Number of forms, workflows and third-party scripts |
| Testing and launch | One-off | QA scope, cutover planning, post-launch monitoring |
Quote against a written inventory, not a page count alone. A 15-page site with a 200-post blog and three integrations is a bigger job than a 40-page site with no blog. For current AUD subscription figures see our HubSpot Content Hub pricing breakdown and HubSpot pricing guide for Australia. For migration-specific budgeting, see what to budget for a HubSpot CMS migration and the cost of a HubSpot website in Australia.
Is Migrating from Wix to HubSpot Worth It?
Migrating from Wix to HubSpot is worth it when the website needs to function as part of the CRM-driven revenue system. It is not worth it for a small static site with no lead generation, no HubSpot CRM and no plan to build one.
Use these criteria to decide:
| Situation | Verdict |
| Already on HubSpot CRM, website generates leads | Migrate. The CMS and CRM sharing one database removes integration overhead and improves attribution. |
| Marketing team of two or more editing the site | Migrate. Templates, modules and permissions reduce drift and rework. |
| Heavy reliance on Wix Velo, bookings or a large store | Assess first. Some functionality must be replaced with integrations, and the cost may not justify the move. |
| Five-page brochure site, no CRM, no growth plan | Stay on Wix. The migration cost buys capability you will not use. |
The strongest case is the first row. A mid-market B2B company running HubSpot CRM alongside a Wix site pays twice: once to maintain two systems, and again in reporting gaps between them. The migration closes both.
If you are weighing other platforms before committing, compare options in our guide to the best CMS for small business in Australia and consider whether a platform migration decision framework applies to your situation.
TL;DR:
Wix has no full-site export, so a Wix to HubSpot migration is a rebuild with content transfer. Audit and map every URL first, rebuild designs as HubSpot templates and modules, recreate forms and tracking natively, load 301 redirects before cutover, and keep Wix live until DNS propagates. The case is strongest for mid-market B2B teams already running HubSpot CRM, where the CMS and CRM sharing one database improves attribution and removes integration overhead.
