HubSpot is more than just a CRM—it’s a powerhouse for marketing, sales, and customer service. But what makes it truly versatile is its App Marketplace, where businesses can integrate third-party tools to enhance their workflows. Instead of juggling multiple platforms, companies can bring everything under one roof, ensuring seamless data flow, better automation, and improved team collaboration.
From syncing emails and calendars to automating sales pipelines, the right integrations can supercharge productivity. Whether you need to connect Gmail, Slack, LinkedIn Ads, or a custom-built app, HubSpot’s marketplace offers solutions tailored to different business needs.
HubSpot’s App Marketplace is a central hub where businesses can find and integrate apps that enhance their HubSpot experience. Whether it’s CRM, automation, analytics, social media, advertising, or customer service tools, the marketplace offers a wide range of applications to support different business functions.
By integrating these tools, businesses can streamline processes, improve efficiency, and enhance customer interactions, all within HubSpot’s ecosystem.
HubSpot offers different types of app integrations, each designed to enhance productivity and streamline business processes. Whether you need to sync external platforms, automate tasks, or access custom tools directly within HubSpot, there’s an integration for every use case. Here’s a closer look at the different types of app integrations available:
External apps operate independently but sync data between HubSpot and other platforms. These integrations help businesses avoid manual data entry, ensuring information flows smoothly between systems.
Common examples of external app integrations:
By integrating external apps, businesses can reduce manual work and centralise their marketing, sales, and customer service efforts.
Canvas apps run within the HubSpot platform and have a dedicated space under the "Community" tab. These apps offer a more seamless user experience, eliminating the need to switch between multiple platforms.
Use cases for Canvas Apps:
Canvas apps provide a more integrated experience, helping businesses work more efficiently without constantly navigating between different tools.
Widget apps are designed to enhance HubSpot dashboards by displaying relevant data or offering quick-access features. These integrations make it easier to track performance metrics, manage customer interactions, or automate actions within HubSpot.
Examples of Widget Apps:
Widget apps help businesses customise their HubSpot interface to focus on the data and tools that matter most to them.
Automation is a game-changer, and HubSpot supports workflow-based integrations that help businesses connect different tools without manual intervention. Apps like Zapier, Make (formerly Integromat), and Automate.io enable businesses to create custom automation sequences.
How Automated Workflows Enhance Productivity:
Automating processes with workflow integrations ensures teams stay productive, customer interactions are seamless, and no important tasks are overlooked.
By leveraging different types of integrations—external apps, canvas apps, widgets, and workflow automation—businesses can customise HubSpot to fit their needs, making it a truly powerful all-in-one business platform.
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Integrating marketplace apps with HubSpot goes beyond just adding new features—it transforms how businesses operate. Whether it’s automating tasks, improving collaboration, or centralising data, these integrations help teams work smarter. Here’s how businesses benefit from using marketplace apps with HubSpot:
Many tasks—like sending follow-up emails, logging sales calls, or updating CRM records—can be automated with integrations. Instead of manually entering data, apps like Zapier, Make, and Automate.io allow businesses to set up workflows that trigger actions automatically.
🔹 Example: A sales rep books a meeting in Google Calendar, which automatically creates a deal in HubSpot and assigns a follow-up task.
Teams need multiple tools to communicate and track progress. Integrating Slack, Zoom, Trello, and Asana with HubSpot keeps everything connected, so information is always up-to-date.
🔹 Example: A marketing team running Facebook Ads can sync lead data directly into HubSpot, where the sales team gets real-time notifications via Slack to follow up instantly.
Without integration, customer data is scattered across multiple platforms. By connecting Google Contacts, Shopify, LinkedIn Ads, and CRM tools to HubSpot, businesses get a single source of truth for all customer interactions.
🔹 Example: A contact from Shopify can be automatically added to HubSpot CRM, where sales teams track their purchase history and follow up with personalised offers.
As businesses grow, they need flexible solutions that adapt to their evolving needs. HubSpot’s App Marketplace provides hundreds of integrations, allowing companies to add new tools without switching platforms.
🔹 Example: A startup can begin with basic CRM integrations, then expand to advanced AI-powered chatbots, analytics, and sales automation tools as they scale.
Marketing and sales teams often struggle with data silos. HubSpot integrations bridge the gap by connecting advertising, email marketing, and CRM tools so that both teams work with the same insights.
🔹 Example: A LinkedIn Ads integration can track ad performance and automatically assign high-quality leads to the sales team for immediate follow-up.
Businesses rely on real-time data to make informed decisions. Integrations with Google Analytics, Tableau, Databox, and Supermetrics bring advanced reporting capabilities into HubSpot.
🔹 Example: A company can track website traffic, email performance, and sales revenue in one dashboard, eliminating the need to pull reports from different platforms.
With integrations like Zendesk, Intercom, and Freshdesk, customer support teams can track tickets, automate responses, and manage customer feedback without leaving HubSpot.
🔹 Example: A Zendesk ticketing integration ensures all customer queries are logged in HubSpot, allowing support agents to see a customer’s full history before responding.
HubSpot’s App Marketplace allows users to discover and integrate third-party tools with their HubSpot account. Each listed app undergoes a review process by HubSpot’s development team to ensure compatibility and security.
To locate an app for integration:
Note: If your default language in HubSpot is set to Spanish, French, German, Portuguese, Japanese, Dutch, or Italian, search results will prioritise listings in that language.
Each app listing provides detailed information, including:
To integrate an app with your HubSpot account:
Note: Users must be a super admin or have App Marketplace Access permissions to install apps. Some integrations may require additional permissions.
If an app provides workflow functionalities, you can add its actions to HubSpot workflows:
To remove an app from HubSpot:
By leveraging HubSpot’s App Marketplace, businesses can seamlessly integrate tools that enhance their CRM, marketing, and sales processes, all while keeping data synchronised in a unified system.
HubSpot is not just about pre-built integrations—it also supports developers in creating custom apps tailored to unique business needs. With a growing developer ecosystem and a strong API infrastructure, businesses can build their own solutions or enhance existing HubSpot functionalities.
HubSpot provides a range of API wrappers and SDKs to make integrations seamless for developers. These tools simplify data exchanges between HubSpot and third-party applications.
🔹 Key API Wrappers:
🔹 Example: A SaaS company can connect its internal customer database with HubSpot’s CRM using API calls, ensuring customer records are always synchronised.
For businesses that need specific functionalities, custom integrations help extend HubSpot’s capabilities beyond what’s available in the marketplace.
🔹 Use Cases for Custom Integrations:
HubSpot continues to expand its platform with new APIs and automation features. Future trends include:
✅ AI-Powered Integrations – Enhancing customer engagement with AI chatbots and predictive lead scoring.
✅ No-Code Integration Platforms – More no-code tools enabling businesses to build their own workflows.
✅ Advanced Marketing & Sales Analytics – Deeper insights powered by integrations with BI tools.
With HubSpot’s open ecosystem, businesses and developers can customise the platform to fit their exact needs, making it a scalable and future-proof solution.
HubSpot's App Marketplace transforms the platform into a customisable business hub, allowing companies to integrate essential tools, automate tasks, and centralise data. Whether it's connecting CRM tools, automating sales workflows, or enhancing marketing efforts, these integrations help businesses work more efficiently.
By leveraging external apps, canvas apps, widget integrations, and automated workflows, teams can reduce manual work, improve collaboration, and scale their operations with ease. For businesses with unique requirements, custom integrations offer tailored solutions. For instance, ScaleStation specialises in developing custom HubSpot integrations, ensuring seamless connectivity between HubSpot and various third-party tools. This approach streamlines workflows, automates processes, and enhances overall productivity.
As HubSpot continues to expand its integration capabilities, the future holds even more possibilities for AI-powered automation, deeper analytics, and no-code integrations—giving businesses greater control over their growth strategies.
Now's the time to explore HubSpot's App Marketplace and consider custom integrations to elevate your business to the next level.