website migration to hubspot

Are your website and CRM fighting each other as two separate systems?

Content in one place, customers in another. Changes take days, and slow down your team. HubSpot Content Hub makes them one system.

Get your free website and AEO audit
where you are now

Common issues we see with websites

The problem is rarely the CMS today, it's what it stops you doing down the line.

WordPress

The most common CMS we migrate, one with the biggest problems.

  • Plugin sprawl, with security and maintenance owned by nobody
  • Every meaningful change becomes a developer ticket
  • Forms and CRM connected by integrations that silently drift
  • Page speed degrades as plugins accumulate

Squarespace

Fine for the first two years. A ceiling after that.

  • Template ceiling you cannot design past
  • No template-level schema injection, which caps AEO
  • No personalisation by lifecycle stage or industry
  • Content and customer records live in separate worlds

Wix

Built for speed of launch, not depth of operation.

  • Limited head-level and technical SEO control
  • Structured data support is shallow
  • Content portability problems when you eventually leave
  • Reporting stops at traffic, and joining it to revenue is manual

Webflow

A genuinely good design tool. That is exactly the limitation.

  • No CRM layer, so the site is a brochure with good typography
  • Marketing can't publish without the Designer
  • Memberships and personalisation need third-party tools
  • Attribution requires stitching together three systems
the cost of staying put

What the split is costing you

Publishing is gated by engineering

A landing page takes days because it has to queue with a developer. Campaigns slow to whatever the dev backlog allows.

Attribution that needs constant review

You can wire your CMS to your CRM and get reporting out of it. Then someone renames a form, changes a URL or updates a plugin, and it risks breaking and not matching.

Personalisation isn't possible

Every visitor sees the same page. Returning customers and prospects all get the same content, because the site can't read your CRM data.

The maintenance tax

Hosting, plugins, security patches, licences, and a retainer with whoever built it. At least $5,000 a year before a single page ships.

what changes

One system, one database.

Here is the difference you'll see after launch.

Content and CRM share one record

Page view, form fill and closed deal against the same contact. No connector, no sync delay, no duplicate records.

Publish without a developer

Drag and drop modules inside a governed theme. Brand stays locked, speed goes up, dev queue disappears.

Smart content by lifecycle stage

Different content for a customer, a prospect and an unknown visitor. Native, not a third-party script.

Attribution that can be trusted

Page views, form submissions and deals are already the same records, so reporting on revenue is reliable.

Native forms and workflows

Submissions enter the CRM instantly and trigger routing, scoring and follow-up without integration.

One vendor, one login

Hosting, CDN, SSL and security included. No plugin licences, no patching schedule, no agency retainer to keep it running.

answer engine optimisation

Being found is no longer about ranking

Buyers ask ChatGPT, Claude, Gemini and Perplexity before they ask Google. If your brand is not cited in the answer, you are not in consideration.

Step 01

Measure

HubSpot AEO runs prompt testing across ChatGPT, Gemini and Perplexity, and uses your CRM data to pick the prompts your buyers actually ask. You get a visibility score, citation analysis and share of voice against named competitors.

Step 02

Execute

Answer-first page structure, entity-level JSON-LD, FAQ and summary blocks, clean crawl paths. Content Hub supports template-level schema injection, so the fix ships once and applies to every page of that type.

Step 03

Attribute

AI-referred traffic lands in the same CRM as everything else, so you can follow a citation through to a contact, a deal and closed revenue instead of guessing, and know what's driving business outcomes.

Ready to see what this looks like for your site?

Get your free website and AEO audit
common point

"We're not on HubSpot yet"

Some of our customers aren't, which is totally fine.

We are a HubSpot implementation partner but we'll tell you if the numbers don't work for your situation.

You do not need the full suite

Content Hub can run on its own. You do not need anything else to get value from consolidating the website.

Licence cost is often offset

Hosting, plugin licences, security tooling and your agency maintenance retainer usually covers most of the subscription cost. 

We help with the licensing

Tier selection, custom pricing and contract structure. We'll help guide you through the process.

the question everyone asks first

"Will we lose our rankings?"

This is commonly asked by our customers. We treat it seriously and have a proven process to do it properly.

Before

Baseline capture

Complete URL inventory, Core Web Vitals, existing schema, and an AEO visibility baseline.

During

Structure preserved by default

URL structure retained unless there is a reason to change it. One-to-one 301 mapping for anything that moves. 

Launch

Staged crawl validation

Full crawl of staging against the baseline before go-live. Redirect chains resolved, orphan pages caught, canonical tags verified, robots and sitemap checked.

Optional

90 day rank monitoring

Available as an add-on after launch: monitoring against baseline, with remediation. Available if you want.

After

AEO visibility tracking

The pre-migration AEO baseline is re-run post-launch so you can see movement in citations and share of voice.

Track record

Across all migrations

100% client satisfaction. No migration has ever needed a rollback.

proof

Measured across all migrations

45%
Faster page load
2.8s to 1.5s average
22%
Lift in conversion rate
15% to 30% across sites
2
Hours to publish a page
Down from 5 days, no dev ticket
16%
AI visibility score
Increase from pre-migration baseline

Why they left

1Plugin and security maintenance
2Marketing couldn't publish without a developer
3Website and CRM didn't talk to each other
4Site performance degraded as it grew
5Outgrew the platform's scalability ceiling

In their words

"We were spending more time patching plugins and waiting on developers than actually running the site. Every small change felt like a project."

"Our marketing team couldn't ship anything without going through a developer first. That bottleneck was the real cost, not the hosting bill."

"Page speed had been dragging for over a year and we knew it was costing us conversions. We just didn't have the internal resource to fix it."

how it runs

Seven stages, fixed scope, known timeline

You'll know what happens each week and who is responsible for it.

01

Discovery and scope

Page inventory, template count, integrations, success criteria.

02

SEO and AEO baseline

Rankings, backlinks, Core Web Vitals, AI visibility across three engines.

03

Content and URL audit

What migrates, what gets rewritten, what gets retired.

04

Design and template build

Themes and modules built in Content Hub, governed and reusable.

05

Content migration

Pages and posts moved, metadata preserved, schema applied.

06

Redirect mapping and QA

301s built and tested, staging crawl validated against baseline.

07

Launch and handover

DNS cutover, team training, documentation.

Ready to see what this looks like for your site?

Get your free website and AEO audit
investment

Three options, priced on scope

We price against pages and module count, complexity and sitemap. You get a fixed number before we start.

OPTION 1

Lift and shift

Your site works but want to have more control in-house.

From $2,000
~2-4 weeks
  • Same design moved to HubSpot
  • Nothing changes for your visitors
Most POPULAR OPTION 2

Refresh

The site functions but does not convert, and publishing is slow.

From $4,000
~3-6 weeks
  • Everything in Lift and shift
  • New templates built to convert
OPTION 3

Rebuild

Complex site, custom requirements, integrations that have to work.

From $8,000
~8-12 weeks
  • Everything in Refresh
  • Custom built around your systems
questions

The things people ask before they commit

Will we lose our search rankings?
Not if it is done properly. We baseline rankings, backlinks, Core Web Vitals and schema before anything moves, preserve URL structure by default, and validate a full staging crawl against that baseline before go live. Weekly rank monitoring with remediation is available afterwards as an add-on, if you want an extra layer of certainty.
What happens to our existing URLs?
They stay the same wherever possible. We only change one when there is a clear reason. Anything that moves gets a one to one 301, mapped and tested on staging. Redirect chains, orphan pages, canonicals, robots and sitemap are checked in the same pass.
How long does the site stay live during migration?
The whole time. The new site is built and tested on staging while your current site keeps running. Launch is a DNS cutover, so visitors never hit a dead site. If something is wrong afterwards, we can point DNS back while we fix it.
What if we have thousands of blog posts?
That affects scope, not feasibility. Posts migrate in bulk with metadata, authors, tags and dates preserved. The audit decides what moves: posts still earning traffic or links migrate, thin and duplicated posts get consolidated or retired with redirects. You get a fixed number before we start.
Do we need to buy HubSpot to do this?
You need Content Hub, not the full platform. It runs on its own, so Marketing, Sales and Service Hub are not required on day one. We handle tier selection, partner pricing and contract structure, so you are not negotiating with HubSpot alone.
What does Content Hub actually cost?
Licence cost depends on tier and contact volume, and sits outside our migration fee. Current pricing is [CONTENT HUB TIER PRICING]. The number that matters is the offset: hosting, plugin licences, security tooling and your maintenance retainer usually cover a meaningful share. We model it on your real numbers during the audit.
We are happy with our design. Why would we move?
The case for moving is usually operational: no CRM layer, publishing gated on one specialist, personalisation and memberships needing third party tools. If none of that costs you anything, stay. We will say so on the call.
Can we keep our current design exactly as it is?
Yes. That is the Lift and shift tier: your existing design rebuilt in Content Hub, information architecture preserved, nothing changed visually. Right choice when the site works and the platform is the problem. If it functions but does not convert, reworking the templates usually pays for itself faster.
no cost, no obligation

Free website and AEO audit, plus a strategy session

We run the analysis before we meet, then walk you through it live. You keep the findings whether you work with us or not.

  • Technical on-page website review
  • AEO baseline across ChatGPT, Gemini and Perplexity
  • Migration scope, tier recommendation and indicative cost
  • 30-minute strategy session to walk through the findings

Start with your email

Takes two minutes.