The digital world is rapidly evolving and adopting new SEO trends has become paramount to acing the online game. The SEO landscape is brimming with major transformations, with AI, machine learning and algorithms taking centre stage in 2024.
In this blog, we explore the upcoming next big trends in SEO, understand each trend and give you recommendations to stay ahead of the game.
Get Ready to Ace the Future of SEO Industry Trends
Voice SEO Dominates Search Queries
With the advent of voice assistants like Siri, Alexa and Google Assistant, voice search is ruling the interaction we have with the internet. Voice searches are increasing day by day giving rise to voice SEO trends.
Voice SEO Strategies
- When people search a query using voice commands, they are typically longer sentences compared to a type-in-query. Long tail keywords thus become significant.
- Most people use voice searches to get to know a restaurant or a service like a fuel station nearby. Local SEO becomes prominent.
Our Recommendations
- Leverage long tail keywords and include questions to make your content conversational.
- Optimise for local SEO and add geotags.
Mobile-First SEO Changing the Norm
Smartphones have overpowered our lifestyle transforming the way we interact with digital media. Moreover, with the rising dependence on smartphones, the latest SEO trends have become a must for incorporating responsive design and content.
Mobile SEO Strategies
- Google is prioritising mobile-first indexing, giving the mobile-friendly websites higher rank and index.
- Search engines give prominence to mobile loading speeds and responsive design.
Our Recommendations
- Make your content and website design mobile-friendly.
- Increase your site speed and performance.
Embracing Video Content
Human brains are wired for visual appeal and our eyes tend to watch a 5-minute video rather than scan the same content in a written format. With the growing reel content on Instagram, YouTube shorts and WhatsApp forwards, people have been hooked to video content enormously. It is no wonder that the future of SEO lies in video content.
Video SEO Strategies
- According to statistics, a whopping 91% of businesses leveraged video marketing in 2023. The same study stated that about 89% of people agreed that videos convinced their next purchase.
- SEO core web elements for videos are becoming increasingly important.
- Google is pushing E-commerce video content that provides immediate answers to user queries.
Our Recommendations
- Optimise your videos with keyword-rich meta titles, and meta descriptions and include relevant keywords in video descriptions.
- Include video sitemaps so that search engines can index your content.
- Create videos with queries your customers might have and improve video loading speed and quality.
Awareness About Zero Click Searches
Zero-click searches are those where a user does not open any displayed websites and finds their answer on the search page. Zero-click searches are predominantly because of Google search page features that appear immediately after a search and do not necessitate visiting any external site. These are featured snippets, carousels, shopping links, and hotel/restaurant results.
Zero Click SEO Strategies
- Google’s improvised SERP provides instant answers to any calculation, a simple explanation for a straight question, or even any celebrity information.
- Google provides prominence for local businesses that have their complete updated information such as location, contact details, and business timings.
- If you are worried about zero traffic to your website, then upgrade and leverage zero-click strategies.
Our Recommendations
- Try to secure a position zero which is the featured snippets section by ranking for relevant keywords.
- Answer frequently asked questions.
- Include simple and straight answers for commonly searched questions in your blogs/websites.
- Include schema markup.
Topic Authoritative Content Takes Centre Stage
Everything boils down to trust. If you want to increase brand authority and become a domain expert, start creating valuable content pieces around the highly searched keywords. Build topical authority for your brand so that your information on the web becomes the go-to material for that domain.
Topical Authority SEO Strategies
- In 2022, Google's algorithm included an E-experience aspect to the E-A-T paradigm, which stands for Expertise, Authority, and Trust.
- This E-E-A-T is now used to assess the quality of content material, demonstrating that experience-based content provides more value, even though trust and authority are key elements.
Our Recommendations
- Start creating a pillar page about a comprehensive topic and cluster pages which are subtopics of the pillar page. These are individually linked to a main pillar page. On the other hand, the pillar page is also linked to all the cluster pages.
- For instance, let us take a pillar page sample topic- Preparing for a hike. Things to pack for hiking, safety measures while hiking, types of hiking shoes, and what to eat while hiking all these 4 sub-topics are called cluster pages which are each linked to a pillar page and vice versa.
- Building topic clusters creates a content ecosystem that improves your search ranking.
Final Words
The main purpose of SEO is to secure a top position in organic results and make your content visible to a wide crowd. It is high time to update your content based on these latest SEO trends.
Scale station’s ultimate SEO services help you to rank higher and reach your potential customers. Follow our recommendations and let your content shine out there.