Managing an online store isn’t just about selling products—it’s about building relationships with customers, optimising sales processes, and automating marketing to drive growth. That’s where HubSpot and WooCommerce integration make a difference.
WooCommerce is a powerful eCommerce platform, but it lacks built-in tools for customer relationship management (CRM), automation, and advanced marketing analytics. HubSpot fills this gap by syncing WooCommerce data with its CRM, allowing businesses to track customer behaviour, segment contacts, automate abandoned cart recovery, and create data-driven marketing campaigns.
This guide covers everything you need to know about integrating WooCommerce with HubSpot, including:
HubSpot WooCommerce integration connects your WooCommerce store with HubSpot’s CRM and marketing tools. This allows businesses to track customer interactions, automate marketing, and manage sales from a single platform.
With this integration, store data such as customer details, orders, and abandoned carts syncs with HubSpot. This makes it easier to create personalised marketing campaigns, segment contacts based on their behaviour, and automate workflows for follow-ups and engagement.
Instead of manually managing customer relationships, businesses can use HubSpot’s automation to send targeted emails, track purchase history, and analyse sales trends. Whether you want to recover abandoned carts, improve customer retention, or run better ad campaigns, this integration provides a seamless way to do it.
Yes, WooCommerce can be connected to HubSpot using the HubSpot for WooCommerce plugin. This official integration is available in the WordPress Plugin Directory, WooCommerce Marketplace, and HubSpot App Marketplace. Once installed, it allows WooCommerce store data to sync with HubSpot CRM automatically.
To set up the connection, you need:
After installing and activating the plugin, you’ll need to log into your HubSpot account and authorise the integration. The plugin will then sync existing store data, including contacts, orders, products, and abandoned carts, into HubSpot. You can configure settings to map order statuses, enable historical data sync, and automate key workflows for marketing and sales.
This connection ensures real-time updates, meaning any new customer, order, or cart activity in WooCommerce is instantly reflected in HubSpot. It streamlines customer relationship management, making it easier to track, engage, and convert leads into repeat buyers.
The integration of WooCommerce with HubSpot offers businesses a seamless way to manage customer relationships, automate marketing, and track sales performance. Here’s how this integration helps eCommerce businesses grow and operate more efficiently.
Managing customer information across multiple platforms can be chaotic, leading to lost data and inefficiencies. With HubSpot WooCommerce integration, all customer interactions, orders, and engagement history are stored in one place—HubSpot CRM. This provides businesses with a 360-degree view of every customer, including purchase behaviour, browsing history, and abandoned carts. By eliminating manual data entry, businesses can maintain accuracy and focus on building relationships.
Example: A fashion brand selling online uses HubSpot to track customers who frequently buy premium products. By having access to their purchase history and preferences, they can offer exclusive discounts on luxury items to retain high-value buyers.
Relying on manual follow-ups for customer engagement is time-consuming and inefficient. HubSpot automates marketing and sales processes, handling follow-up emails, abandoned cart recovery, and post-purchase engagement. Businesses can set up pre-built workflows that trigger based on customer behaviour, ensuring timely communication and higher engagement rates.
Example: A WooCommerce store selling electronics sets up an automated email workflow that sends a reminder to customers who abandoned their cart, followed by a limited-time discount if they don’t complete the purchase within 48 hours.
Retaining customers is often more cost-effective than acquiring new ones. HubSpot enables businesses to segment customers based on engagement, past purchases, and lifetime value. Using smart lists and RFM analysis, businesses can send targeted promotions, exclusive discounts, and loyalty offers to keep customers engaged. Abandoned cart recovery emails also ensure fewer lost sales.
Example: A skincare brand identifies customers who haven’t purchased in six months. It automatically sends them a “We Miss You” email with a personalised discount, increasing the chances of a repeat sale.
Tracking eCommerce sales manually can be challenging, especially when trying to predict future trends. With HubSpot, WooCommerce orders are automatically recorded as deals, giving businesses a clear pipeline of sales performance. Businesses can also forecast revenue based on past trends and customer purchasing habits, helping them make strategic pricing and inventory decisions.
Example: A WooCommerce store selling subscription boxes uses HubSpot’s deal tracking to analyse monthly subscription trends. By identifying peak renewal times, they optimise promotions to maximise sign-ups.
Data-driven decisions are crucial for business growth. HubSpot provides seven pre-built eCommerce reports that track total revenue, customer acquisition, retention rates, and sales conversion trends. Businesses can identify which products perform well, which marketing campaigns drive traffic, and where they need improvements.
Example: A sports equipment store sees that most of their website traffic comes from Google Ads but conversions are low. With HubSpot’s analytics, they refine their landing pages and ad targeting to improve sales.
Many businesses struggle with running and optimising paid ad campaigns across multiple platforms. HubSpot allows WooCommerce stores to manage Google, Facebook, and LinkedIn ads directly from its dashboard. With customer segmentation and CRM data, businesses can create highly targeted ad audiences based on purchase behaviour, increasing ad efficiency.
Example: A home decor store targets past customers who purchased furniture by showing them complementary home accessories on Facebook Ads, leading to an increase in cross-sell revenue.
Sending generic marketing emails rarely drives engagement. HubSpot’s drag-and-drop email builder makes it easy to create personalised emails based on a customer’s purchase history, interests, and browsing behaviour. Personalised emails often result in higher open rates and conversions.
Example: An online bookshop sends automated personalised recommendations based on a customer’s recent purchases. A user who bought a mystery novel receives an email featuring similar books in the genre, increasing the likelihood of another purchase.
By integrating WooCommerce with HubSpot, businesses can streamline operations, improve customer engagement, and maximise sales growth, all from one powerful platform.
Connecting WooCommerce to HubSpot is a straightforward process, but it requires the right setup to ensure seamless data synchronisation. Follow these steps to get started:
Alternatively, you can download the plugin from the WooCommerce Marketplace or the HubSpot App Marketplace and upload it manually.
Once connected, the plugin automatically creates custom properties and groups in HubSpot for WooCommerce data. You can customise settings, such as:
Once these steps are complete, your WooCommerce store will be fully integrated with HubSpot, allowing you to manage sales, marketing, and customer relationships more effectively.
The integration between HubSpot and WooCommerce offers powerful tools to automate marketing, manage sales, and track customer interactions. Here’s a deeper look at how these features help businesses streamline operations and grow their online store.
Tracks abandoned cart activity and sync it with HubSpot. It helps track HubSpot logs details like:
You can automate email follow-ups remind customers to complete their purchase, offering discounts or incentives if needed. Businesses can also use Facebook and Google remarketing ads to retarget these customers.
HubSpot provides pre-built eCommerce workflows to automate repetitive tasks. For example:
Businesses can also create custom workflows tailored to their needs, automating marketing and sales efforts.
Gain access to 7 pre-built eCommerce reports in HubSpot’s analytics dashboard, including:
These reports help businesses make data-driven decisions by identifying what’s working and where improvements are needed.
These features make HubSpot and WooCommerce integration a game-changer for eCommerce businesses, helping them automate processes, personalise marketing, and drive more sales.
The HubSpot WooCommerce dashboard serves as the central control panel where businesses can manage data synchronisation, customer insights, marketing automation, and sales tracking. It provides a user-friendly interface for accessing all the integration’s features in one place.
Once the integration is set up, WooCommerce store owners can access the HubSpot dashboard directly within their WordPress admin panel. This central dashboard allows them to:
The dashboard eliminates the need to switch between multiple tools, making it easier to manage sales and marketing efforts from a single interface.
The dashboard provides access to pre-built smart lists created in HubSpot, which segment customers based on:
These lists automatically update as new data flows in, ensuring that businesses can target the right audience at the right time.
WooCommerce orders appear as deals inside HubSpot CRM. Each order status (pending, processing, completed, refunded) is mapped to a corresponding deal stage in HubSpot’s sales pipeline.
Store owners can:
The dashboard provides an overview of email marketing performance, showing:
Businesses can create and manage:
The dashboard includes 7 pre-configured eCommerce reports, covering:
These reports help businesses analyse store performance, track trends, and optimise marketing efforts.
Store owners can enable additional features such as:
The HubSpot WooCommerce dashboard simplifies store management, giving businesses a centralised view of their data while enabling them to make informed marketing and sales decisions.
Integrating WooCommerce with HubSpot transforms how businesses manage customer relationships, automate marketing, and track sales performance. Instead of juggling multiple tools, store owners can sync customer data, automate follow-ups, and gain deep insights into sales trends—all within HubSpot’s CRM.
With automated workflows, smart segmentation, abandoned cart recovery, and powerful eCommerce reports, this integration helps businesses improve customer engagement, retention, and revenue growth. Whether you’re running a small online store or managing a large-scale eCommerce business, HubSpot’s tools provide the flexibility to scale and optimise marketing and sales efforts efficiently.
If you haven’t already connected your WooCommerce store to HubSpot, now is the time to leverage automation and data-driven marketing to drive better results.