Are you looking to build a new website from scratch or migrate an existing one to HubSpot CMS?
When it comes to hosting websites, there are a plethora of options available in the market. However, the first thing that arises in your mind is whether to choose HubSpot as your Content Management System.
Before implementing HubSpot, one must know the ins and outs of its application. We recommend you consider these two questions before deciding whether to host your website on HubSpot.
Do the benefits of HubSpot CMS help us solve our business requirements?
Do the disadvantages outweigh the benefits and have no impact on our business's needs?
We are pretty sure that by the end of this article, you will have gained enough knowledge to make an informed decision on these two questions. Let us explore the HubSpot pros and cons.
HubSpot brings numerous benefits to the table. It houses all the marketing tools to ease the life of entrepreneurs and marketers. The HubSpot CMS has an abundance of capabilities that not only make managing and developing websites easier, but also handle lead generation. All you need is one platform to do it all. Let us dive straight into its advantages.
1. Personalisation is the key
HubSpot’s smart content is a core differentiator from its competitors, stealing the spotlight among many other benefits it offers.
Imagine being able to tailor your website content based on the information you have about your customers. How incredible isn’t it?
Using HubSpot’s smart content, you can customise your website information (your content can vary) depending on how your visitors perceive your website. The factors include:
2. All in one Hub for Publishing
Using HubSpot CMS you can publish a blog post, modify your website page, design your website CTAs, use A/B testing for landing pages and perform marketing activities. The ability to integrate social media sharing, SEO recommendations and tracking your marketing campaigns tied to CTAs makes it the one-stop solution for all your publishing needs.
This added feature is exclusive because it is not available in the majority of the popular content management systems.
3. Design your websites with drag and drop editor
Designing is not a cause of concern as HubSpot supports drag and drop editor, which allows you to design web pages by dragging design elements with a click of a button. Whether its an image, a video, a CTA button or just a text box, HubSpot lets you customise with ease. It also includes responsive templates for mobile, tablets and laptops. You no longer need to depend on a developer or a designer anymore.
4. Built in Security and Compliance
Important built in security features like CDN and SSL Certificate are included with HubSpot. Most of the content management platforms require external plugins as they do not include SSL and content delivery network (CDN). In addition, they can be an uphill task to set up. It also includes an enterprise class web firewall, reverse proxy support and a dedicated team that monitors CMS attacks.
Although HubSpot is a remarkable platform, it does come with few disadvantages.
1. Few Options for Plugins and Templates
If you want to design a website that includes intricate features and requires advanced plugins, then HubSpot is not for you. There are very few templates available and some of the plugins are very basic.
2. No e-Commerce Support
With HubSpot, you will not be able to run an e-commerce website. If you are a business owner and looking to sell your products using HubSpot, then this platform is not for you.
However, it does provide you the option of leveraging its inbound marketing features by integrating your Shopify account with HubSpot.
If you are an entrepreneur, HubSpot makes a perfect choice as it provides a unified platform, 100% security, extensive personalisation options and the ability to design landing pages and website pages with ease.
However, if your primary requirement is to sell products, develop complex web pages, use state of the art themes, or install advanced forums and plugins, then HubSpot is not for you.
We have given a detailed overview of both pros and cons of hosting a website on HubSpot. Depending on your requirements, we would suggest you take a call.